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Priorities & Initiatives Let's Be Blunt

The Winners of the 2017 Let’s Be Blunt II Contest Are In!

The winning designs in the Let’s Be Blunt II Contest have been announced!

This Milwaukee-based campaign for youth by youth developed positive messages for young people about the benefits of avoiding marijuana. The young people brainstormed at the Milwaukee County Substance Abuse Prevention Coalition (MCSAP) Youth Summit in April, then refined their ideas and images.

The winning images will be promoted on Twitter, Facebook, and Instagram with the hashtags #noneedforweed and #letsbeblunt and will also appear on the tails of Milwaukee County Transit System buses beginning July 10, 2017.

While adults understand the dangers marijuana poses to young people, adults aren’t always the best ones to deliver that message. That’s why these youth-created graphics and messages are so powerful. They address marijuana’s negative impact on a young person’s developing brain, goal-setting, and ability to make one’s own decisions while encouraging young people to live free of drugs.

Research shows that youth typically start experimenting with drugs like marijuana around the ages of 12 to 13, so the Youth Summit attendees suggested using social media as one of the most effective vehicles to reach them and their peers.

“Young people who start using marijuana as teenagers need to know how this behavior impacts them long term. How drug use may affect how their brain, their thinking, memory, and learning functions,” said Kari Lerch, Deputy Director, Community Advocates Public Policy Institute. “We must continue to push positive messages to young people, to educate and inform them on how to live their best lives, free of all drugs.”

MCSAP’s Let’s Be Blunt II initiative builds on its 2015 campaign to engage youth in voicing their concerns about the damage marijuana can do to young people and how they can create positive alternatives to using drugs.

“We’re thrilled that so many young people are getting involved in preventing their peers from using marijuana,” said Kasaundra Brown, MCSAP Coordinator. “This truly is a campaign for youth, by youth.” 




For more information on MCSAP and marijuana prevention, click here.

For resources, click here.



Learn more about MCSAP and its marijuana prevention work.

Use Among Youth


Learn more about MCSAP's resources related to marijuana prevention.


The Priorities

MCSAP addresses policies, practices and programs in our two current priority areas: marijuana use among youth and fatal drug overdose, with a particular emphasis on prescription drugs.

Learn More